I had a great training session with the current cohort of Marketing MSc students at Trinity College Dublin today, where I spoke to them about creativity and the art of storytelling. This was filtered through the lens of brand storytelling, and how to build a brand from the inside out by focusing on the employee experience.
We also did some fun creative exercises that asked the students to think about storytelling in different ways – from brevity to levity – and create messages that stick. . This was one of the more popular parts of the day and it got a great response, with several students saying it reawakened a part of them they hadn’t accessed in years.
I was grateful to Stephen Murphy for the invitation, and absolutely delighted with the response from this gifted group of students. The future of marketing is clearly in safe hands.
For 15+ years I helped shape and transform the Employee Experience at Google and Meta. If you want to learn more about EX and some of my popular trainings to improve it in your own organisation, then get in touch.
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