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Boosting Your Bottom Line: The ROI of Creativity in Business


Graphic design image. Red background. Purple Willy Wonka hat. Text: Come with me and you'll be in a world of pure imagination. Includes stats about the value of creativity training. Link to poetic's masterclasses and workshops

As you will have seen from my last few blog posts, I have been creating some digital designs like this one, that I’ve been sharing both here, on the blog, and on my LinkedIn feed. The question or prompt I’ve been posing consistently is essentially this: “Is Your Business Creative Enough?” And my nudge to you is that you need to invest in creativity now or risk falling behind. I can help you with that.

On a personal front, I gave myself a creative challenge to design something both interesting and creatively playful, while simultaneously highlighting how I am best poised to help. Lots to pack into a small space, but creativity loves constraint! I have to say, the results have been really pleasing so far.

Image of Gene Wilder (an absolute legend) as Willy Wonka, with superimposed text "Go on, tell me more"

My favourite moment was when I went on a flight of fancy and explored a creative collision between my artistic interests and my professional ones. A lyric by Madonna or a quote from Willy Wonka seemed to express an idea far better (and with more lyricism and brevity) than any trite truism. Plus, it just felt more interesting than most of the stuff I had seen on LinkedIn recently.

That said, it seems as though the traction on LinkedIn has been quite limited and I wonder if it is an algorithmic issue, or if there is something else at play. If you have any ideas or suggestions, please let me know in the comments below.

Text: Click here to learn more about my creativity workshops
Images: Poetic.ie graphic. Blue box with a colourful Lego brick accompanied by the word Education.
If you click through here, you will see all of my workshops and masterclasses in fact, beyond creativity I have comms and Lego workshops too

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Image of PDF icon. Text: poetic overview. Click for a PDF version of the website for poetic.ie