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How to maximise engagement on LinkedIn with silly surveys


Graphic from Family Feud/Family Fortune: Survey Says

A poll on LinkedIn tends to get people excited and engaged

LinkedIn has gradually become a bubbling brew of AI slop with the same remixes of truisms, “advice” and keys to the kingdom. It is increasingly rare to find voices of note with original things to say.

For the past two years I have tried regularly posting with different approaches. Lists in carousels, “thought leadership” essay type posts, straight up promo of my services, and a bundle of other bits in between.

But the stuff that actually engages and stimulates conversation?

LinkedIn survey: What is the best general AI tool for writing?

Generally it is (unsurprisingly) anything moderately human and personal. We are all craving a real thought. Original thought. The perspective of a fellow human being.

At the heart of that is the LinkedIn poll. It seems to get real traction.

LinkedIn survey: What is the best HDMI port on your telly?

But rather than create polls that ask profound professional questions (they’re fine, but don’t do that much), I have decided to see post the silliest surveys to simply test the elasticity of the algorithm.

LinkedIn poll asking about the worst spelling mistakes in corporate communications

I’m not saying this is clever or a surefire way to get to 10K followers, but it is a real way to have fun and show a bit of personality. And, once I decided that LinkedIn is a place to build a “personal brand”, then all the rules go out the window.

LinkedIn survey: What is the best tea? (Spoiler alert: Barry's Tea)

Try it out yourself and see what happens.

A single-line drawing portrait of Kalle Ryan from the book "What's Next Is Now". Image Credit: Francesco Ciccolella

If you’re interested in bringing my magical, creative comms skills to your company, then clickety click the image below to learn more about my communications services. Still have questions? Book a free 30-minute consultation here or send me an email.


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