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How to create the career you want


I recently had another of my thought leadership pieces excerpted over on the PR Managers site as part of a broader post entitled “How Creativity and Problem-Solving Skills Overcome Career Challenges” (which I have also shared as a screenshot below). In it I share the example of when I founded and subsequently led the first ever Internal Comms Video Team at Meta.

Screengrab of a thought leadership piece about creating the career you want by Kalle Ryan, as seen on the PR Managers blog. Full text of article here: 
Founding Meta's Internal Comms Video Team
When I worked at Meta, they were talking a big game about the power of video for users on the Facebook platform, but when I looked at our internal comms efforts around video, they were effectively non-existent. So, I saw it as an opportunity to lean into something that I knew was valuable and effective, while also offering me a chance to do something I loved and could excel at. Which led me to founding and leading the first ever Internal Comms Video team at Meta, where I also hosted the popular monthly news & interview series called "The Blast". It accelerated my career by putting me in a visible leadership position, creating transformative work that was fun, and it put me in the room with the brightest minds at the company like Sheryl Sandberg, Nick Clegg and Adam Mosseri.

My lesson was that the role you want may not exist yet, so you will have to create it yourself. By drawing on the things you love and giving them shape through your own creative lens, you can actually create the career you want.

I have an upcoming blog post where I will talk more about how to craft and create the job you want; something I managed to successfully do in almost every company I have worked for. I have also spoken about this in my most popular post about bringing Batman to work.

This particular example at Meta is one of the ones I am most proud of, because I managed to find that sweet spot between what I’m passionate about, what I’m good at, and also what makes sense for the business. That’s rare but it is possible with the right work environment, a supportive manager and an unmet business need. All it required was a bit of ingenuity and some old fashioned hard work.

It still stands as one of my career high tide marks.


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