A crackling conversation about creativity and storytelling with Dr. Frederik Pferdt on his podcast “The Future Is How“.
This conversation is a masterclass in the art of storytelling and its power to connect, inspire, and create meaning.
Pretty wonderful words there from my friend Frederik (former Chief Innovation Evangelist at Google) about our conversation this week on “The Future Is How“. It’s a podcast that could really only have come from his brain, where he explores how we can shape our thinking to be in a “future-ready mindstate”.
I had an absolute ball chatting about storytelling & creativity, and we went to weird & wonderful places in search of some truths about the creative act, telling stories, and the future. We even tackled the hot topic of Creativity vs. Artificial Intelligence. Well worth a listen if those topics tickle your fancy (if I do say so myself).
I have embedded a player below (which has a little GDPR-type button to press before you can listen) or you can go to The Future Is How website which offers a plethora of podcasting platforms to choose from.

Here’s an idea You can click it & stick it on a second screen, and just have it playing in the background, as my lilting Irish accent assures you ambiently that creativity is the universal language. It is, so it is.
If you are still on the fence about listening, then perhaps I can get the bestselling author and host of the podcast to entice you? Here’s how Frederik described the latest episode to his network on the auld LinkedIn machine:
New Episode Alert!
In the newest episode of The Future is HOW, I’m joined by my dear friend Kalle Ryan—an award-winning writer, poet, and founder of Poetic. Kalle has spent years shaping narratives at #Google and #Meta, and now helps organisations unlock creativity through storytelling.
We dive into:
✨ What sparked Kalle’s love for storytelling
🦇 The legendary tale of Bringing Batman to Work
🎨 How creativity shaped his career
💡 Seeing the world through a creative lens
🌟 A practice inspired by Pam Houston’s glimmers
🤖 AI & the future of creativity
This conversation is a masterclass in the art of storytelling and its power to connect, inspire, and create meaning.
🎧 Tune in now! 🔗 https://lnkd.in/g_2evf9a
#TheFutureIsHOW #Storytelling #Creativity #Podcast
Alrighty, it’s time for you to give it a spin. And do let me know what you think. Feedback, as they say, is a gift.
If you’d like to bring some of my storytelling magic to your organisation, then clickety click below to learn more about my services. Alternatively you can book a free consultation here or send me an email.
Leave a Reply