I was recently asked about my thoughts on creativity in the age of Artificial Intelligence, and, as you know from my previous posts, it is a topic I am passionate about. An excerpt of my thoughts has just been published over on AI Content managers. I’ve also included a screengrab below.
I think we have nothing to truly fear when it comes to creativity and AI. Creativity is essential for the initial spark (and prompt) so, those of us who are creative thinkers will always be critical in the most important step.
The first step.
Having the idea. Formulating the prompt. Putting the idea into the machine.
AI is just a remix. We are the songwriters.
Creativity comes from within, not from an app
As you know I am fascinated by creativity. In the age of AI, it almost feels quaint—yet, it’s also really vital. Sure, machines are becoming better at simulating creative processes, but I feel like there’s always a kind of hollowness (or sterility) to their efforts. That will improve over time, but what won’t change is that, a robot can compose music, but it doesn’t understand heartbreak; it can generate art, but it’s never known joy or loss. The empathy. The humanity. It isn’t there.
In a world increasingly defined by algorithms, it is starting to feel like creativity is our most human way of making a real impact in the world. It’s not just a skill; it’s a statement: We’re still here.
I’m still optimistic. It’s why I teach creativity to organisations around the world, because I believe it is one of the things that will define employees in the years to come. And there is no better time to prepare.
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